Challenge: Use elements of visual design, hierarchy and visual storytelling to create an infographic for Jockey to put on their Instagram story differentiating between a thong, bikini. hipster and bikini underwear.

 

Brief explanation of concept: I created an infographic where I illustrated images of what the underwear looks like, from the front and rear view. Along side this, decriciptions of the specific underwear was provided, as well as their differentation between the other underwears. Below this I illustrated woman wearing them. The type I used for the title is the same of which Jockey uses in the advertisements and their website: Jockey One.

Rationale: This shows cases my brand because I illustrated woman from different ethnic groups and sizes. In todays time, modelling and potrayl of woman as grown vastly, including plus size models and from different races. Businesses and brand are now being more inclusive of all body types. I too have adopted the same concept into my illustration on the infographic. 

Skills used: drawing, illustration and knowledge of typography and the brand Jockey on Adobe Illustrator.